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The BrandLaureate SMEs BestBrands Awards 2014 is a prestigious event designed to emphasize the importance of branding in driving success. The 24k gold plated trophy symbolizes the journey of SMEs towards success, driven by effective branding principles. The awards focus on seven key attributes: Aspiration, Astute strategy, Adroit maneuvering, Acuity in understanding strengths and weaknesses, Adaptability to changing markets, Awareness through effective communication, and Altruism by giving back to the community. These attributes form the foundation of branding excellence. Brands must have clear aspirations, intelligent strategies, agility, and a sense of social responsibility to succeed. The emblem of the awards represents brand excellence and global presence, signifying leadership and success. The BrandLaureate SMEs BestBrands Awards trophy is a mark of distinction, reserved for SMEs that have built exceptional brands contributing significantly to the nation's development.